Cailler Packaging Rebranding

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cailler is one of switzerland's biggest chocolate brands. it's been around for almost 200 years, and has been part of nestlé for most of those years.

 

i participated to the redesign of cailler's entire packaging range, from chocolate tablets to chocolate boxes.

 
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one of the aims of this rebranding was to make cailler even more visible in supermarket shelves, which required a consistent and coherent design for packaging.

 

this project was done during my time at meo design & communications.
client: nestlé suisse
 
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