Cailler Packaging Rebranding


cailler is one of switzerland's biggest chocolate brands. it's been around for almost 200 years, and has been part of nestlé for most of those years.


i participated to the redesign of cailler's entire packaging range, from chocolate tablets to chocolate boxes.


one of the aims of this rebranding was to make cailler even more visible in supermarket shelves, which required a consistent and coherent design for packaging.


this project was done during my time at meo design & communications.
client: nestlé suisse