CWY Lookbook

 

for this project, i was commissioned to design the identity and a lookbook for my friend Cherokee's brand CWY, as part of her university work as a fashion student.

 

the theme chosen for the brand is "kendo", and there is a definite focus on dark colours and minimalism, something that i wanted to convey in the layout.

 

client: cherokee mikkelsen

 

 
 
 

above: posters for CWY

CWY_Logo.png
 

for the logo, i decided to go with a bold, assertive serif-style custom font.

 

take a peek below for the lookbook