for this project, i was commissioned to design the identity and a lookbook for my friend Cherokee's brand CWY, as part of her university work as a fashion student.
the theme chosen for the brand is "kendo", and there is a definite focus on dark colours and minimalism, something that i wanted to convey in the layout.
client: cherokee mikkelsen
above: posters for CWY
for the logo, i decided to go with a bold, assertive serif-style custom font.
take a peek below for the lookbook